Green Company Effect

About the Company

What is Green Company Effect, GCE

Green Company Effect, GCE, is a social media platform concentrating on sustainability. It is meant for all types of companies - not only cleantech or social enterprises, but all companies having sustainability as a value, and even cities and organizations, big or small, globally.

Companies and organizations have a great impact on the environment and social well-being. Companies already do a lot to be sustainable but the actions are hard to find. Consumers are aware and interested to choose products and services from sustainable companies, if they just have enough and accurate knowledge. With GCE everyone can easily view what companies are doing and make responsible choices!

The purpose of Green Company Effect is to connect companies and consumers in one platform to make  sustainable efforts visible and transparent. Companies find business partners and customers, get inspiration for doing more sustainable actions. GCE is a global service. Sustainability covers environmental and social aspects and UNs 17 Sustainable Development Goals are taken as the key goals for actions. The sustainability promise of GCE targets goal number 17 “Partnerships for the goals” - we aim at spreading sustainable practices, building networks, activating everyone to do even more and  to change attitudes.

Our mission and vision
Our mission is to make the sustainable efforts of businesses and organizations visible and transparent to public, and in turn to give public a chance to influence sustainability through their choices. We want to activate both companies and public to think and act in a more sustainable way. Our vision is that with small and big efforts, deeds, we can make this planet a better place to live in, together.

How does it work?
Companies (any legal organization) create a profile including a sustainability promise and possible other related sustainability information like sustainability certificates. Companies post “deeds”. Deeds are actions having a positive impact on sustainability. Companies can use the GCE logo in their website as a sign of being active, for caring. Deeds can be easily shared in other social media like FB,  Twitter or LinkedIn.
Registered users (any real person) can follow, like, share and comment on deeds. Anyone can view the deeds and search for responsible companies.
GCE does not judge or rate any of the postings, deeds, made by companies. Deeds are made visible on site in order of time/date of posting or user may sort and search deeds and companies by keywords. Company representatives are responsible for the keywords. Activity in sustainability communication and in building the network is awarded by GCE points as follows:

  • Company creates profile100
  • For each visible deed published10
  • Company adds GCE logo on their website10
  • Premium membership10
  • Somebody likes your deed1
  • Company adds brand, subsidiary or partner (Premium feature)1
  • Send link to invite companies1

  • Or buy as many as you like with Donation button!

Donation in Green Company Effect means buying GCE activity points. You will receive 1 point for every donated Euro. This will increase your company’s visibility. If you or your company doesn´t have a profile in GCE and therefore cannot benefit of purchased points, you can donate your points to any company you want.
At the end of the year we will donate collected sum to chosen program/charity. During 2017 all donations made through GCE will be directed to improving girl’s education opportunities through World Vision.

Payment - Free or Premium Membership
GCE is free of charge to join and use. You can make a company profile, post deeds and share them in social media. You can also follow and like other companies.

Premium membership costs only 49 € for the rest of the year 2017! This will be used to develop GCE further and a part of any profit made will be directed to a sustainable cause through charities, campaigns or other forms.

GCE Premium Membership enables you to:
- build partnership networks
- unite your subsidiaries into a network
- unite your different brands into a network
- to buy service on sustainability communications from GCE
- improve your visibility
+ more features are being developed continually!

As a premium member you can buy services from us to help you in sustainability communications. As an example of service we can help you formulate and post a deed for you with the cost of 15€/deed. For a complete personalized service package, please ask for quotation

Team behind GCE
GCE started as a closed platform for a group of 15 European SMEs - professionals like you who were concerned about the environment but also about their business. Companies from all over the world wanted to join us and we then decided to offer the platform for everyone!
We are a group of Finns having a dream that by sharing positive actions, we can make this world a slightly better place to live in. In Finland we have a lot of clean air and water, responsible business culture and great education – we think it’s the perfect place to start the GCE mission. Our team has experience from big global enterprises and small entrepreneurship in various industries and in several countries. We have expertise in communication and brand building, understanding of businesses and science behind sustainability. Feel free to contact us any time

7+1 reasons to join GCE… and benefit from it!
GCE members benefit of more sustainable image but more importantly you will ….
1. Make your sustainability efforts easily visible to consumers and business partners. In a focused platform, your message will not be lost in information overload.
2. Get useful tips to be even more active and your actions activate others - make a difference and support the 17 Sustainable Development Goals set by United Nations.
3. Find new customers – both B2B and B2C.
4. Find new business partners who are responsible and care, from all around the world.
5. Find novel technologies and inspiring ideas on how to be more sustainable.
6. Create more circular, more profitable businesses – services and products.
7. Get the GCE logo to use as a visible sign for caring.
8. Get feedback from customers, your deeds will be liked, commented and shared in social media!
+ one more extra: you have nothing to lose, only good things will come to you!!

Join Green Company Effect Community

Make it Visible
join now

Frequently Asked Questions

Deed is a post about an action which has a positive impact on environment or society. Companies make deeds, registered users can like, comment and share deeds. Deed can be described in text format, with a picture or even as video.
To browse all companies and deeds in GCE just click on magnifier in the search field, leaving search field empty.
In GCE all your posts related to sustainability will be saved in one place, under your profile, and thus it forms a good data base of your sustainability actions. B2B or consumer customers will be able to easily views your sustainability efforts from one place. Also, you can use it internally in your companies so that all employees know what you are doing for sustainability, motive them to contribute. Maybe you can even use it as a basis for your sustainability reporting.
Yes. Make sure you put correct and descriptive key words to describe your company and for every deed you do, Search function will find you! You can develop even better partnership network if you sign in for Premium Membership service. You can invite potential customers to your network and this way the network expands!
All companies are responsible for their own actions, including communication. We are convinced that misleading communication on sustainability, “green washing”, will hurt the business more than be a benefit. If you note misuse, please report.
GCE only rates activity in sharing your deeds. Metrics on sustainability is very complex, specially if we take all 17 UN’s Sustainable Development Goal areas into consideration! There are many organizations tackling the issue on metrics and on specific topics. GCE shares and makes sustainable actions visible.
Yes, individuals can make their own profiles in GCE. They can see, follow, like, comment (if allowed by the company) and share deeds in their social media platforms, but they can not make deeds. However, only companies post deeds. After creating a company profile, the individuals behind the companies can make deeds.
There are several important things you can do to ensure your visibility in GCE:
1) In making and completing your company profile:
a. Make sure you enter descriptive and as many words as needed to describe the industry/field your company operates in. Add these tags into Industry – field in your company profile.
b. Make sure your logo is looking good, square logos work visually best.
c. Get Premium Membership – it will be noticed and the functions will enable you to connect even better.
2) In making deeds:
a. Appealing Deed title will get people interested!
b. Make Deed content clear and descriptive including important words like your company name, your industry, geographic locations, goal of your action e.g. recycling, climate change…
c. Add Keywords, again descriptive and as many as needed.
d. Upload nice pictures or videos to support your deed – improves visual appearance, and you will get noticed.
You can use the GCE pine cone logo in your company web site as a sign of belonging to GCE. It will make your membership more visible, and also the logo will be a direct link to your company's GCE profile making it very easy to find! Just go to GCE site and in the footer you will find "GCE logos" and instructions. You will get 10 GCE activity points for adding the logo on your web site, so in your company profile – edit - tick the box asking whether you have already added GCE logo on your web page.
United Nations (UN) 17 Sustainable Development Goals were adopted by UN countries on September 25th 2015. These goals were set to end poverty, protect the planet, and ensure prosperity for all as part of a new sustainable development agenda. Each goal has specific targets to be achieved over the next 15 years.
Let´s make these goals to be a part of GCE by categorizing the aim of your GCE deed! When making a deed, we would like you to select one of the 17 UN goals from the drop down list to describe the aim of your deed. This will enable us to analyse and report our joint efforts and effectiveness of Green Company Effect.
You can share a video which relates to your deed either as a link to Youtube or as a Vimeo. Please note: Vimeo link must be the Embeded-version not but go to share and copy the For Youtube URL please use full link, not the link generated for share like