We've heard so many misconceptions about the things related to businesses and sustainability that it's time for the new blog post to debunk the myths 💥
P.S. it's funny how sustainability actually impies stable development, and people stigmatized it with a fairytale green image because some of the supporters' radicalism. NO. It's just a relatively NEW development method. That's it . Stop believing whatever you see and read the literature. Almost sure we would get more post engagements using "New Development track" instead of "sustainability", just because once people see this word they run away in pain and annoyance of this word popping up on another radical green page.
Back to why we created this post? Well, we keep trying to educate people and make them want to open their horizons at least a little. There's no promotion of any lifestyle choice/veganism/zero waste - we don't promote anything. We just want people to make informed decisions about their life - the rest is on you.
The only thing we try to do is to turn all people who are sure that sustainability is all about being green and wearing leaves instead of clothes (sorry for this comparison, but this is the image we get sometimes 😄) to the people who know about sustainability as a concept and a development track/plan that works not only on personal, but on governmental level as well.
So, first common question:
- If a business is for-profit, does it use sustainability to lure the customers?
Oh well. Indeed, there's such thing as greenwashing that is not that popular anymore. On the other hand, here's a controversial argument: people are selfish, and you never know if they do good things for you or for themselves, so let's just hope it's sincere. Not all businesses do good because it's their first goal (some certainly do). Nowadays, companies start understanding that investing in work safety or better equipment doesn't only decrease water leakage/resource waste/work-related sickness leaves etc, but also saves them money. They save on fines and work-related accidents, equipment serves them longer, and they don't spend money for the leaked resources anymore. So sustainability is good for companies not only for the marketing but also for the saving purposes. Of course, it is ideal if the company is value-based: it means that people are changing their mindset towards the responsible choices. In fact, we can name thousands of companies that are doing great job for the good causes. But today, as long as we wait for the change of mindests, it's good that companies at least stand by their promises whatever the backthoughts are. Because it still has a huge positive improvement on what and how we produce, buy and use every day.
- Why do people use a fancy word 'sustainability' instead of the understandable 'green management'? To sound more professional?
Again, sustainability is not green management. Sustainability includes green management but is not limited by its domain. You can check out all of the UN sustainable development goals in our previous blogpost, second section: https://greencompanyeffect.com/blog/positivity-week-sustainable-development ✌
Updates are coming....👀
13 September 2018